Digital Billboards: The biggest threat now facing America’s communities and highways is the proliferation of digital billboards. These huge TVs-on-a-stick distract drivers, throw off huge amounts of light into neighboring homes and the night sky, and constitute a magnified blight on the landscape.
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Digital billboards, electronic billboards, changeable variable message centers – whatever you call them they are the same thing: huge roadside distractions and aesthetic catastrophes.
It seems common sense that digital billboards are distracting, after all, that’s their job. But while the billboard industry tells advertisers “drivers won’t be able to avoid them,” they tell regulators that the signs don’t pose a safety hazard.
The first comprehensive review of the Federal Highway Administration’s (FHWA) digital billboard safety study says the study’s conclusions are seriously flawed.