Digital Billboards

Digital Billboards: The biggest threat now facing America’s communities and highways is the proliferation of digital billboards.  These huge TVs-on-a-stick distract drivers, throw off huge amounts of light into neighboring homes and the night sky, and constitute a magnified blight on the landscape.

Click on any headline to read more.

Background on Digital Billboards

Digital billboards, electronic billboards, changeable variable message centers – whatever you call them they are the same thing: huge roadside distractions and aesthetic catastrophes.

Digital Billboard Safety Studies

It seems common sense that digital billboards are distracting, after all, that’s their job.  But while the billboard industry tells advertisers “drivers won’t be able to avoid them,” they tell regulators that the signs don’t pose a safety hazard.

Critique of FHWA digital billboard safety study

The first comprehensive review of the Federal Highway Administration’s (FHWA) digital billboard safety study says the study’s conclusions are seriously flawed.

Official Highway Message Signs and Advertising

In recent years three separate states (California, Florida and Pennsylvania) have floated the idea of turning over their official highway message signs to the outdoor advertising industry.  The billboard companies would pay the state for the right to show advertising on the signs in between official messages.