Mission & Impact

Our mission is to preserve and enhance the scenic beauty of America.

We are the only national nonprofit that helps citizens safeguard America’s scenic qualities. We are a 501(c)(3) that advocates for a Scenic America for all people and communities.

We believe beauty is good for business and everyone deserves to live, work, and play in beautiful places.

And we’ve scored big wins, including:

  • Leading the way in Congress to pass the Reviving America’s Scenic Byways Act of 2019, and securing a total of $42 million in funding for byways in the FY 21, 22, and 23 appropriations acts.
  • Scoring a win in the U.S. Supreme Court in 2022 as the court affirmed the constitutionality of digital billboard bans.
  • Fighting billboard company-backed amendments that would have gutted the Highway Beautification Act in 2020, 2021, and 2022– and winning.
  • Successfully advocating for federal support for utility undergrounding in the Infrastructure Investment and Jobs Act of 2021, including an amendment to the Stafford Act to allow FEMA funds to be used for undergrounding and a new $5 billion resiliency grant program.
  • Landing more flexible funding to support signage, highway beautification, native plantings, and other provisions in the $300 million Federal Lands Access Program.
  • Joining with like-minded allies to urge the passage of the Great American Outdoors Act in 2020.




We have 46 chapters and affiliates across the country.


We've scored 7 legislative wins in just 4 years.


Since 2020, we've secured $42 million to promote scenic byways.

Our Work Makes a Difference

Scenic America supports citizens who believe in the importance of preserving and protecting our nation’s scenic beauty. We provide research, advocacy, and communications support, and guidance to communities and individuals faced with scenic conservation challenges, from development issues to sign ordinance questions.

Our Work Earns Awards

Scenic America has earned acclaim for its advocacy and communications work, including:


Utility undergrounding improves the safety and resiliency of our communities (Image: Shutterstock).
Scenic America President Mark Falzone joins Sen. Ben Cardin (D-MD) and local tourism officials to dedicate the Chesapeake Country All-American Road in Maryland.

Help Us Create a More Scenic America

We can't carry out our mission without support from people like you who care about our nation's scenic beauty.

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