Public Opinion

2011 Survey

Scenic Nevada funded a voter survey in 2011, following the Reno City Council’s announcement to pursue sign code changes to allow digital billboards.

“It is clear to conclude from this survey that a majority of voters oppose changes that would allow digital billboards.”

-M.J. Ross Group analysis, 2011

Read the full report by M.J. Ross

2011 Reno Voter Survey Highlights

Voters who do not want to view a digital billboard from their home or office windows.Voters who believe there are enough or too many billboards in Reno already.Voters who believe it is important or very important for Reno to strive to preserve, protect, and enhance scenic characterVoters who believe it is important or very important that drivers should not be distracted while driving

2017 Survey

Scenic Nevada also commissioned a voter survey in 2017 as the Reno City Council was debating whether to enforce the people’s billboard ban approved by the voters in 2000.

“A new Public Policy Polling survey finds that Reno residents are unified in calling on the City Council to enforce the city’s ban on the construction of new billboards, with decisive majorities concerned that billboards hurt the city’s aesthetic appeal, highway safety, and property values.”

-Public Policy Polling, 2017

Read the full report by Justin Mayhew, Public Policy Polling

2017 Reno Voter Survey Highlights

Voters who are concerned about traffic safety and distracted driving getting worse due to digital billboardsVoters who say they are concerned that new billboard construction could decrease the value of their homesVoters who agree that digital billboards make Reno a less attractive place to live and visitVoters who say they would object to a billboard outside their home or office window