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608 Lander St.
Reno, NV 89509
Research and Reports
A growing body of research and statistics is demonstrating the safety and environmental concerns associated with visual blight. Explore our resources below, or contact us for more information.
Comparing Billboard Brightness Levels
The billboard industry is pushing digital signs at three times the brightness levels as traditional billboards at nighttime. Many municipalities, counties, and NDOT have adopted these standards. In 2014, the Veridian Group concluded a study in the Truckee Meadows that compares brightness levels of digital and non-digital signs at night and proposes different standards to regulate digital signs.
The report was delivered in two parts, with the second part adding further insights and details.
The Veridian Group’s Jerry Wachtel also responded to a series of questions from local planners about using the equipment, measuring distances, and brightness measurements of local signs in the report.
Scenic America houses additional research and resources regarding the impact of billboards and other scenic blight concerns.
Key reports include:
- A compendium of digital billboard safety studies by Jerry Wachtel of the Veridian Group.
- Beyond Aesthetics: exploring the impacts of billboards on property values
2010 Study: Illuminating the Issues
This 2010 study provides additional information about digital billboard impacts.