Surveys show that Nevada residents oppose additional billboards in their communities and along their roadways.
Scenic Nevada funded a voter survey in 2011, following the Reno City Council’s announcement to pursue sign code changes to allow digital billboards. The study demonstrated that the vast majority of Reno voters opposed billboards, as noted in the final report.
Scenic Nevada also commissioned a voter survey in 2017 as the Reno City Council was debating whether to enforce the people’s billboard ban approved by the voters in 2000. The survey found that Reno residents were unified in calling on the City Council to enforce the city’s ban on the construction of new billboards.