The billboard industry is pushing digitals at three times the brightness levels as traditional billboards at nighttime. Many municipalities, counties, and NDOT have adopted these standards. The Veridian Group concluded a study in the Truckee Meadows that compares brightness levels of digital and non-digital signs at night and proposes different standards to regulate digital signs.
Read Jerry Wachtel’s answers to questions posed by local planners about using the equipment, measuring distances, and brightness measurements of local signs in the report.
More on energy usage and sign brightness in this 2010 report on digital signs.
Scenic America houses additional research and resources regarding the impact of billboards and other scenic blight concerns here.
Key reports include:
- A compendium of digital billboard safety studies by Jerry Wachtel of the Veridian Group.
- Beyond Aesthetics: exploring the impacts of billboards on property values