INGLEWOOD, Calif., Aug. 12, 2025 — A plan to install two massive digital billboards overlooking the 405 and 105 freeways in Inglewood has been withdrawn — a victory for Scenic America, Scenic Los Angeles, and the hundreds of residents who spoke out to protect their community’s scenic character and safety.

The proposal, advanced by the Hollywood Park Casino in partnership with the City of Inglewood, sought to replace an existing sign with two much larger and brighter digital billboards. City officials attempted to fast‑track the project by claiming it qualified for an exemption from the California Environmental Quality Act (CEQA) — a move that drew swift opposition from Scenic America and its Scenic Los Angeles chapter.

In the days leading up to the City Council’s Aug. 12 hearing, Scenic America issued a targeted action alert on Scenic Los Angeles’s behalf, encouraging residents to contact city leaders. Nearly 100 local supporters sent personalized messages to the mayor and council members through Scenic America’s online action system. Meanwhile, Scenic Los Angeles gathered nearly 3,000 petition signatures opposing the project.

The messages from residents were clear and consistent: the proposed signs would harm the community’s visual environment, endanger drivers, and add to the region’s already significant light pollution. “These intrusive digital billboards offer nothing to the city of Inglewood and everything to private interests,” Scenic Los Angeles wrote in its outreach to residents.

That collective advocacy made a decisive impact. In the face of overwhelming public opposition, Hollywood Park Casino withdrew its proposal, halting the billboard expansion effort.

“This is a sweet victory for scenic beauty, community character, motorist safety, and neighborhoods spared from the glare and disruption of bigger, brighter digital signs,” Scenic Los Angeles announced in a message to supporters following the decision.

While the casino could revisit its plans in the future, the successful outcome underscores the power of coordinated grassroots advocacy and the value of Scenic America’s national‑local partnership model.

“Scenic victories like this one show what’s possible when communities stand together,” said Scenic America President Mark Falzone. “We’ll continue to support local partners like Scenic Los Angeles as they defend scenic beauty and livability across the nation.”

For now, Inglewood residents can celebrate a community‑driven win — one that keeps the city’s skyline a little darker at night, safer, and more beautiful for everyone.

Photo at top: Without the “Scenic” community’s intervention, a plan would be underway to replace this already unsightly digital billboard with two much larger, brighter, and uglier digital billboards.