November 3 Marks the 24th Anniversary of the State’s Ban on Billboards

On November 3, 1998, Alaskan voters overwhelmingly approved a measure to formally ban billboards throughout the state. The Alaska Prohibition of Billboards Initiative, also known as Measure 5, decreed that “Alaska shall forever remain free of billboards.”

With the passage of the law, Alaska joined Hawaii, Vermont, and Maine to become the fourth state to formally ban billboards.

As the law reads, “The people of the State of Alaska find that the presence of billboards visible from Alaska’s highways endangers Alaska’s uniqueness and its scenic beauty.”

Although the law only dates back to the late 1990s, billboards have never enjoyed a warm welcome, with territorial bans in place prior to statehood.

Alaska’s unspoiled scenic beauty is a key driver for tourism, one of the state’s most important economic engines. In 2019, Alaska welcomed 2.25 million visitors who spent $2.2 billion, driving $4.5 billion in economic activity and supporting 52,000 jobs. The state is home to five national scenic byways and 10 state scenic byways; two of its national scenic byways, the Alaska Marine Highway and the Seward Highway, are designated as All-American Roads, the gold standard of national scenic byways.