To safeguard America's natural beauty and community character.
All Communities Possess Scenic Assets
Scenic conservation occurs with:
- An educated citizenry
- A corps of committed scenic activists
- A business community that understands the economic value of beauty
- Public policy that defends natural beauty and distinctive character
Scenic America
Fosters citizen engagement in scenic conservation issues by:
- Assisting in the formation of state and city affiliate organizations
- Providing technical assistance with an issues toolbox that includes:
Preserves American landscapes, cityscapes and townscapes through demonstration projects that:
- Enhance local economies
- Boost citizen involvement
- Apply insights of planners, landscape architects and other design professionals
- Establish best practices in scenic conservation
Raises general public awareness about:
- Benefits of scenic conservation
- Threats to natural beauty and community character
- Success stories and best practices
- Promotes government policies that encourage local citizen engagement, protect scenic beauty and limit visual pollution.
A few of Scenic America's accomplishments:
- We helped establish state scenic byways programs in GA and OH.
- We led a coalition to preserve and enhance the Journey Through Hallowed Ground in VA, MD and PA.
- We helped remove over 1,000 illegal billboards In Baltimore, MD.
- We helped stop new billboard construction in Los Angeles, CA and hundreds of other cities nationwide.
- We have engaged business and civic leaders to protect scenic character along a 283-mile stretch Highway 99 through California's San Joaquin Valley.
* Mission statement adopted by the Scenic America Board of Directors, October 26, 2003