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Mission Statement
To safeguard America's natural beauty and community character.


All Communities Possess Scenic Assets

Scenic conservation occurs with:

  • An educated citizenry
  • A corps of committed scenic activists
  • A business community that understands the economic value of beauty
  • Public policy that defends natural beauty and distinctive character

Scenic America

Fosters citizen engagement in scenic conservation issues by:

Preserves American landscapes, cityscapes and townscapes through demonstration projects that:

  • Enhance local economies
  • Boost citizen involvement
  • Apply insights of planners, landscape architects and other design professionals
  • Establish best practices in scenic conservation
Raises general public awareness about:

  • Benefits of scenic conservation
  • Threats to natural beauty and community character
  • Success stories and best practices
  • Promotes government policies that encourage local citizen engagement, protect scenic beauty and limit visual pollution.

A few of Scenic America's accomplishments:

  • We helped establish state scenic byways programs in GA and OH.
  • We led a coalition to preserve and enhance the Journey Through Hallowed Ground in VA, MD and PA.
  • We helped remove over 1,000 illegal billboards In Baltimore, MD.
  • We helped stop new billboard construction in Los Angeles, CA and hundreds of other cities nationwide.
  • We have engaged business and civic leaders to protect scenic character along a 283-mile stretch Highway 99 through California's San Joaquin Valley.
* Mission statement adopted by the Scenic America Board of Directors, October 26, 2003

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