Scenic Walton: It’s In Our Nature

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Emerald green forests. White sand beaches. Breathtaking coastlines. In Walton County, Florida, scenic beauty is in our nature.

Since 2008, Scenic Walton has worked to preserve, protect, and highlight the natural beauty that makes our county so unique. In collaboration with county leaders, other non-profits, businesses and concerned citizens, we work to keep Walton County by landscaping medians, reducing litter, undergrounding utilities, minimizing cell tower growth, and supporting development design.

“We can’t showcase the beauty of Walton County without having the right images and video messages to help tell our story.”

Leigh Moore, Scenic Walton Executive Director

We have embraced new developments that create harmony between the built and natural environments.

But there’s more to do. And you can help.

After all, it’s in our nature.

Collaborating with the Community: Introducing JWC Studios

Sometimes it takes a village. Sometimes the perfect partner is right there in your village.

That’s what we love about JWC Studios—a new video and multimedia production company based in Walton County.  Unlike other production ventures, JWC Studios is a charitable program that is building its business with a unique and powerful philanthropic goal in mind: to create compelling video and multimedia assets to help non-profit organizations achieve their missions without incurring significant costs.

“For nonprofits that are trying to attract new donors and supporters, storytelling is everything.”

Sean Couch, president of the J.W. Couch Foundation

“You need great photos and videos to help tell those stories, but those assets can be expensive and time-consuming to create,” Couch said. “We’re introducing a new take on philanthropy by making those services available to qualifying nonprofits at no cost. For nonprofits that are trying to attract new donors and supporters, storytelling is everything.”

To launch this new model of support, JWC Studios is partnering with Scenic America, the only national environmental non-profit dedicated to protecting the scenic beauty of America’s parks, open spaces, roadways, and neighborhoods, to create a series of photos and videos featuring picture-perfect locations across the country. As JWC Studios’ home base, and as home to one of Scenic America’s chapters, Walton County is the first location to benefit from this effort.

“We can’t showcase the beauty of Walton County without having the right images and video messages to help tell our story,” said Scenic Walton’s Executive Director, Leigh Moore. “It has been an honor to work with JWC Studios to pilot this new program that puts our scenic beauty front and center.”

The videos and images developed by JWC Studios will appear in a campaign promoted via social media, email marketing, and other channels beginning mid-September. They can be viewed at scenic.org/walton.

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