A proliferation of on-premise signs can create visual clutter that detracts from the unique character and beauty of a place. However, appealing signs that are compatible with local character contribute to a neighborhood or downtown, cultivating local pride and inviting travelers to stop.
Creating sign regulations developed with the community encourages business owners to erect less intrusive signs that reflect an area’s spirit, contributing to civic pride and helping to revitalize commercial districts. Regulations should encourage signs that quickly communicate their message, complement their surroundings, and enhance the visual character of the community. Attractive on-premise signs can help encourage citizens and business owners to work together to improve and revitalize local appearance.
Scenic America works with local communities to craft good on-premise sign ordinances and design review standards that preserve and enhance community character while helping local merchants remain competitive.