Billboards make a few people a lot of money. Unfortunately, however, they do serious economic harm to communities.
Billboard Blight Stunts Economic Development
Uncontrolled, billboards and signs overwhelm us with competing advertisements. Sign clutter, like a room full of screaming kids, so distracts the consumer that no message gets through clearly. Having smaller and fewer signs enables businesses to do a better job selling their wares at lower cost.
Many cities and states rely on natural beauty and visual quality to attract businesses and tourists. Billboards intrude on the landscape of America and devalue our nation’s greatest asset its natural beauty. Four states ban billboards completely: Alaska, Hawaii, Maine, and Vermont. All of these states depend on tourism and have recognized that sign control helps attract tourists’ dollars and benefits local economies.
Areas like Boulder, CO, and Fairfax County, VA, which ban billboards, have strong economies and reputations as great places to live. Billboard control also means less chance of billboards going up in sensitive areas — historic districts, residential neighborhoods, and near parks, churches and schools.
Billboards Lower Property Values
No one wants a billboard in their back yard. Recently, in places as diverse as Scranton, PA, Perth Amboy, NJ, Greene County, VA, and Ft. Lauderdale, FL, homeowners have been outraged by new billboards towering over their homes, blocking their views and lowering their property values.