Research, studies, and reports on issues of concern to the scenic conservation community are vital resources that Scenic America wants to share with the public. Below you will find some of the more recent or more relevant research, studies, and reports, although others are scattered throughout this site.
View our curated selection of studies providing information on digital billboards and their impacts, including safety, driver distraction, light pollution, and other concerns.
Billboards and Property Values
In his report, “Beyond Aesthetics,” urban planner Jonathan Snyder shows that billboards negatively affect the real estate values of neighboring properties. It also found that cities with strict billboard controls are experiencing greater economic prosperity than those with controls that are less strict. Click here to download the study (PDF).
Arizona real estate agent Sharon Schmeider offered a similar perspective, noting that billboards decreased property values in the Phoenix area by 5 to 7% in a statement made to Maricopa County officials considering changes to the region’s signage code. View her comments here. (PDF)
Knight Foundation’s “Soul of the Community” Study
What makes a community a desirable place to live? What draws people to stake their future in it? Are communities with more attached residents better off? Gallup and the John S. and James L. Knight Foundation launched the Knight Soul of the Community project in 2008 with these questions in mind. After interviewing close to 43,000 people in 26 communities over three years, the study has found that three main qualities attach people to place: social offerings, such as entertainment venues and places to meet, openness (how welcoming a place is) and the area’s aesthetics (its physical beauty and green spaces).