Billboards can be distracting and inappropriate!
When you detect an attempt to place “spam on a stick” in your area, please let us know and we will help you with education and resources to get it stopped. You CAN do something about it as many people across the country are finding out.
- Did you know? Digital Billboards are Energy Hogs.
- Read this report from the U.S. Green Building Council.
What’s Wrong With Digital Signs?
- Brightest object in the driver’s field of vision, especially at night – Half mile viewing
- Cause inadvertent and instinctual glances that distract the driver
- Images rotate every 6 or 8 seconds causing lingering looks to see what’s next
- Complex messages often take 5 seconds to comprehend
Common Sense Backed by Studies
How Can it Be Safe for Motorists and Still Be an Effective Advertisement?
- Anything that distracts the driver from the forward roadway for more than two seconds significantly increases the chances of crashes and near crashes.
- 23% of crashes and near-crashes that occur in metropolitan environments are attributable to eyes off the forward roadway greater than two seconds.
- Nearly 80% of the crashes and 65% of near crashes were caused by distractions that made the driver look away for up to three seconds.
- If the motorist spends enough time to read and comprehend the sign, by definition they have taken their eyes away from the driving task too long
- Digital signs are designed to pull drivers’ attention from the roadway, otherwise they are useless as advertising
- Drivers already have too much distraction inside and outside the car
- Digital signs, because they are especially distracting due to bright light, vibrant color, and image changes or motion, divert attention from official signs that are necessary for the safe operation of the car
Our Cities Could be Exposed to Enormous Liability
- The Highway Beautification Act requires cash compensation to sign owners of billboards on Interstate and federal-aid highways
- Compensation is usually defined as the value of the structure, plus lost revenue, making each digital sign worth millions of dollars
- The costs of compensating billboard owners will be enormous even in the course of normal highway widenings and improvements if the signs need to be moved or taken down
- Once studies are completed, and if the signs are found to be unsafe in their current configurations, any required changes to sign operations may cost governments millions in compensation payments
- Who will be held liable if accidents are influenced by the signs if it is shown that governments knowingly permitted their construction even in the face of pending research or critical safety studies?
Aesthetics and Image
Signs become the brightest objects in the landscape, dominating and changing the fundamental character of the place
- Distraction from other visual /scenic qualities
- Clash with established architectural elements, even at great distances
- 500’ or even 1000’ separation from neighborhoods is not enough to prevent light pollution
- One digital billboard can consume 397,485 kWh/year*
- The carbon footprint of one digital billboard = 49 traditional billboards or 13 homes
- One digital billboard = 108 tons/year of carbon dioxide
Learn more about billboard blight here.
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