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Billboard industry cites discredited report in response to safety study

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The investigative journalism group FairWarning finds that the billboard industry is touting discredited research in response to a recent study out of Sweden that found digital billboards distract drivers for lengths of time that previous studies have shown to be dangerous.

The report by FairWarning, found here, determined that the Outdoor Advertising Association of America, in a statement issued last week, cited botched research by the Federal Highway Administration as evidence that the new Swedish study "has little relevance to billboards in the United States."

 
 
 

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