A new video looks at the efforts of the billboard industry to convert static billboards near Seattle into new digital signs that change advertisements every 6 or 8 seconds.  The segment, produced by veteran videographer Ossian Or, can be viewed here.

The tactics represent a desire by the industry to infiltrate an area that has been particularly unreceptive to the encroachment of digital billboards.  Residents of nearby Tacoma protested vociferously before that city enacted a complete ban on the signs.

The industry is trying to convert billboards in unincorporated areas of King County outside Seattle.  As these areas grow they are likely to be annexed by surrounding municipalities whose zoning laws prohibit digital billboards.  Knowing this, the industry is pressing hard to make the conversions happen before the annexations take place.